Why Must iTalk So Much About Apple?

If you keep track of this blog, or my column on newsvine (see sidebar for recent posts) then you have probably noticed how much I mention Apple and their products. So why do I talk about Apple so much? Is it because I own an iPod and a Powerbook? Is it because I have a strong affection for The Underdog? Or am I simply obsessed with the way in which Apple design their products? Well, it does have to do, somewhat, with all of that, but it mostly has to do with the fact that people care about Apple and people talk about Apple. Are you aware that Dell has dropped their hard drive based MP3 players? Do you even know what they were called? Of course not; who cares. A few weeks ago, Apple silently added a 1GB iPod Nano to their line-up; they didn't use any kind of hyped-up Steve Jobs keynote. A few days later, my father mentions to me about it, telling me how he heard it on the news. Dell drops their "version of the iPod" and no one knows; Apple announces a Nano of smaller capacity and it makes the evening news. People care about Apple. If you follow any tech news sites, subscribe to any tech news feeds, or simply spend time on any tech forums then you are bound to witness the incredible rumour mill surrounding Apple and what they might soon be releasing. A high definition tv? A PVR-enabled Mac Mini? A tablet Mac? A touch screen video iPod? These are all rumours that have surfaced over the last few months. People love to talk about Apple. It's not just the rumour mill that keeps Apple on the forefront of tech news, it is also their never-ending stream of Steve Jobs Key Notes and, what many have dubbed, his "Reality Distortion Field"; he knows how to make people believe in him. There is no one else in the tech industry as famous for his/her presentations as Jobs. No one. I've never been so excited over something I don't care about in the least. It's unbelievably entertaining to hear Jobs announce and discuss the latest version of iDVD, a program I have never, and will never use. Apple knows how to present itself. So when you get annoyed about my next Apple-related post (don't be surprised if my next post is), remember that it's not just because of my boner for anything Apple, Apple just happens to be what everyone likes talking about.